GenTX Into

Gen TX Marketing, North Texas Regional P-16 Council


Welcome to Gen TX Marketing!   For a broad perspective on Generation Texas, go to

In 2012-13, the North Texas Regional P-16 Council received a Gen TX Marketing grant from the Texas Higher Education Coordinating Board.  Our grant focused on promoting college and career readiness in the communities of 1) five DFW high schools that were part of the Advise Texas chapter at Texas Christian University and 2) the high schools and colleges of our own members through direct programming and counselor training.   This section of the website presents documentation of Best Practices in Gen TX Marketing DFW, some of the best work that was accomplished in our region because of the grant and  bell ringers that were developed for use in 6th, 7th, and 8th grade English language arts, mathematics, science, and social studies.  The bell ringers are designed to help students review TEKS for that year in a context that promotes career and college readiness with focus on local institutions of higher education.  They are fun to read even if you are not a middle school teacher.

Here are recommendations to the P-16 Council for sustaining Gen TX Marketing activity now that the grant is ending. 

  1. Plan for Gen TX Marketing throughout the school year. 
  2. Develop a school to college partnership that makes sense due to geography or feeder patterns.  Build initial programming on this relationship.
  3. Combine lively events and pep rallies with the hard work of preparing for college.  Work toward measurable goals that are known by your school community.
  4. Find sources of financial support to recognize the accomplishments of students.  Consider PTA, business partners, service clubs, and the ISD/college Foundation.
  5. Recognize the accomplishments of students and the people who support them. Associate college graduation with reinvestment in the community.